Tag Archives: HARD goals

Challenge Yourself to a HARD Goal in 2010

We don’t hesitate to tell our kids to reach for the stars: “The world is yours, you can make and do and become anything you want.” So how come when it comes to our own “grown up” aspirations, we extinguish the stars and instead set limitations?

I’ve written before about SMART Goals and how their realistic and achievable nature establishes a dead end to greatness before anyone even sets out to make them happen. But it seems there’s no time quite like the New Year to observe just how weak most people’s goal setting strategies really are.

“Don’t set yourself up for a “no-win” situation,” every magazine article on making resolutions that stick seems to warn. “The best way to avoid disappointment is to set goals you can attain.” But are we really doing ourselves (or our waistlines) a favor by ditching a vow to “lose 50 lbs” for a softer, more achievable goal?

Our research shows you get more from your goals when they’re HARD, not SMART. Read our free white paper, “Are SMART Goals Dumb?” for a radically new and more effective method of goal-setting.

There are scientific studies that prove there’s a positive linear relationship between the difficulty of a task and the level of performance we give to that task. We even did our own study to back it up and conclusively found, if you give most folks a HARD goal, something that pushes them to be more than they thought they could be; they are going to give their all to achieving it. And while they are at it, they’ll feel more positive about themselves, their work, and the person who assigned the goal.

The explanation is easy: HARD goals instill confidence. They send a message that says, “I know this is hard and that’s exactly why I’m assigning it to you. I believe in you; I know you can do this.” And that message works whether the goal comes from an outside source, like a boss, or is self assigned.

Now, don’t misunderstand me. Anyone can create an impossible goal that’s a guaranteed demotivator. But that’s not what I’m talking about here. I’m talking about pushing past realistic and achievable and facing the fear of goals that loom with some uncertainty. To dare to do something that tests your limits and expands your skills— and pushes you to achieve something truly remarkable.

So go ahead, start 2010 out right and reach for the stars. Set a HARD Goal; one that’s a little scary and that makes you question your capabilities. You’ll know you’re on the right track if you start to sweat a bit, and even better if you feel a roll of anxiety. Challenges are good; they’re what build character and make us better, stronger and wiser: something more than we were before.

Our research shows you get more from your goals when they’re HARD, not SMART. Read our free white paper, “Are SMART Goals Dumb?” for a radically new and more effective method of goal-setting.

SMART Goals: Past Their Expiration Date?

SMART goals have been the gold standard for as long as I can remember. And certainly we’ve all set our fair share of them. But in a time when reform is foremost on most folks’ minds, how can we fail to ask whether or not SMART goals are relevant in today’s world. Is it logic or blind faith that keeps so many leaders on the specific, measureable, achievable, realistic and time-bound path?

There’s no trusted timeline that takes us back to how it all began. So we’ll never know if SMART goals sprung, fully grown, or if they just fizzled into existence based on trial and error.

What we do know for sure is that SMART goals were a product of the 1950′s; the era of the man in the grey flannel suit. It was a mere 50 years out from the industrial revolution and thinking outside the box wasn’t even a glimmer in a CEO’s eye. Innovation, when needed, came from the top. As far as employees were concerned, the workplace was linear and predictable. Command and control leadership was expected along with endless check lists (SMART goals being one of them) that kept folks firmly in check. You put in your 40 or 50 years, did what you were told to do, kept your ideas to yourself, and if you were lucky, you left with a pension and a gold watch.

Not exactly today’s world of keep it loose, keep it fluid, do whatever it takes to unlock innovation. Sure, SMART goals are safe, there’s nothing in there that isn’t realistic and achievable. But when was the last time one of your SMART goals encouraged your employees to come up with a big idea; something on par with the iPod, Amazon Kindle, Google or the Human Genome Project? No one is going to convince me any of those were the result of a realistic and achievable SMART goal.

SMART goals may have been smart 50 some odd years ago, but they’ve outlived the world for which they were created. In today’s world, SMART goals often act as impediments to, not enablers of, bold action. And that’s pretty dumb. The best leaders aren’t focused on goals that fall within the realm of the eminently achievable. They aren’t sacrificing innovation for a waiting game where every resource must first be allocated, every milestone clarified, every assumption tested, every participant vetted, every response anticipated, every market researched, and every skill developed. Instead, they are busy unlocking the extraordinary and pushing their people past their limits.

It’s time for a radically new and more effective method of goal-setting. Read about our latest research in our new white paper, “Are SMART Goals Dumb?”, it’s free!