Past Event: How to Sell Your Ideas Internally


This event is now past. You can purchase this content with our e-learning library. You can contact Nicole Jordan, VP of Business Development, via email at nicole@leadershipiq.com

Budgets are cut, resources are tight, and every manager is competing for a smaller pool of time, attention and budget. So how do you make sure your projects get approved? How do you sell your ideas to your boss, the CEO, the Board, and more?

If you want your ideas and proposals to win approval, you need both the financial tools and communication skills to effectively build your business case and sell your ideas. So in this program, you’ll learn the cutting-edge techniques for creating compelling business cases that get approved and funded. You’ll get the hard financial skills to justify your plan and the psychological communication techniques to pitch your plan and make it irresistible.

This 60-minute teleconference & webinar will show you:

  • 3 presentation rules that the CEO of Apple (Steve Jobs) always follows to get people “fanatically excited” about his plans and proposals
  • How to use financial techniques like "Net Present Value" and “Return on Investment” to cost-justify your plans
  • The 4 different communication styles you must address whenever you submit a proposal or business plan
  • Learn the difference between "Cost Avoidance" and "Return on Investment" and how to choose the right justification for your proposal
  • How to reduce the “riskiness” of your proposal (and anticipate any fears)
  • Discover the one issue that your boss really cares about, and then learn how to attach your proposals to that one issue
  • Why multi-year projects get rejected during recessions and what time-period you should be using to justify your projects
  • How to conduct a Stakeholder Analysis to discover your potential allies and enemies
  • 3 psychological flaws that cause humans to make irrational financial decisions (and how you can use those psychological flaws to your advantage)
  • 5 questions you must always ask to develop a compelling business case



    FORMAT:
    This special event gives you a Teleconference Line to hear the audio, a Webinar Link so you can watch content on your computer screen, and Slides to Download so you can keep all of this great content for later use.



    PRICING:
    This 60-minute interactive session is $249 $199 only for the first 100 registrants. You can invite as many colleagues as you’d like to listen in on a single phone line via speakerphone. You will also get slides to download before the session.

    DATE & TIME:
    This 60 Minute LIVE Teleconference is being held on Friday, November 13th at 2:00 Eastern Time. 24 hours before the event, you will receive an email with detailed instructions for calling in and downloading handouts.

    THE FACULTY:
    Mark MurphyMark Murphy, Chairman & CEO of Leadership IQ
    Mark Murphy is one of the country’s leading management experts. Mark has lectured at Harvard Business School, Yale University, and more. His clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins, and hundreds more.

    Mark leads one of the largest leadership studies ever, and his groundbreaking work has appeared in Fortune, Forbes, Business Week, Investor’s Business Daily, The Washington Post, The Los Angeles Times, and many more. He has also appeared on ABC’s 20/20, CBS News, Fox Business News and NPR.

    Mark has authored 3 bestselling books, including Generation Y and the New Rules of Management, The Deadly Sins of Employee Retention, and Leading on the Edge of Chaos.

    Mark Murphy is a 3-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare” Award. And Mark won the Healthcare Financial Management Association’s Helen Yerger Award for Best Research.

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