Secrets of Great Business Writing

Live teleconference & webinar on Thursday, September 2nd at 12:00 PM

Roughly 50% of employees have subpar writing skills, and it’s not all about punctuation. Written communications that are vague or unclear send a message that your organization embraces sloppiness, fails to focus on details, and basically just doesn’t care. That’s why American companies spend $3 billion a year to improve employee writing. Because let’s face it, the best writers win the most promotions, land the biggest clients, sell that big idea, and more.

Now, Leadership IQ has assembled the most important tricks and techniques to immediately improve, trim and clarify your writing. Whether you’re the CEO or just landed your first job, you’ll learn how to quickly organize your ideas and communicate them clearly and concisely. This program is taught by Mark Murphy, founder of Leadership IQ, award-winning writer and author of 4 international bestselling books.

Here’s a sampling of what you’ll learn how to do on this 60-minute teleconference and webinar called "Secrets of Great Business Writing"…

  • 5 –question quiz that judges the professionalism of your writing.
  • Build a “structure pyramid” that assists in building a more logical argument (and eliminates all the extraneous fluff).
  • Answer every reader’s main question--“why do I care about this”--in your very first paragraph.
  • 1 trick that will help you instantly catch more typos, poorly-constructed sentences and illogical arguments.
  • Why the “passive voice” will make your writing boring, pedantic and unclear, and how you can transform everything into the “active voice”
  • Be a compelling storyteller, even in seemingly boring documents.
  • 2 quick tests that pinpoint where critical content is buried and spotlight places where you can best make your ideas leap off the page.
  • How “writing in scenarios” forces elimination of run-on sentences and obtuse language, while staying in the active voice and using more action verbs
  • Which logical structure is best for your writing: Problem/Solution, Compare/Contrast or Chronological.
  • How to tell if your document has a clear and compelling point (and how to write one if it doesn’t).
  • 3 steps to streamline your writing (eliminating “dead weight” sentences, avoiding “of” phrases, and more)
  • Quickly spot and correct sentence fragments and run-on sentences.


    • PRICING:
    This 60-minute interactive session is $249 $199 only for the first 100 registrants. You can invite as many colleagues as you’d like to listen in at one site or location, using a single phone line and one computer. You will also get slides to download before the session.

    DATE & TIME:
    This 60 Minute LIVE Teleconference is being held on Thursday, September 2nd at 12:00 PM Eastern Time. 24 hours before the event, you will receive an email with detailed instructions for calling in and downloading handouts.

    THE FACULTY:
    Mark Murphy, Chairman & CEO of Leadership IQ
    Mark Murphy is one of the country’s leading business experts. Mark has lectured at Harvard Business School, Yale University, and more. His clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins, and hundreds more.

    Mark leads one of the largest leadership studies ever, and his groundbreaking leadership training and employee survey work has appeared in Fortune, Forbes, Business Week, Investor’s Business Daily, The Washington Post, The Los Angeles Times, and many more. He has also appeared on ABC’s 20/20, CBS News, Fox Business News and NPR.

    Mark has authored 4 bestselling books, including Hundred Percenters: Challenge Your Employees to Give It Their All and They'll Give You Even More, Generation Y and the New Rules of Management, and The Deadly Sins of Employee Retention.

    Mark Murphy is a 3-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare” Award. And Mark won the Healthcare Financial Management Association’s Helen Yerger Award for Best Research.

    The first 100 registrants get a special discounted price of $199 (that's a $50 savings off the normal price of $249)!

    There are only 13 spots left with the discounted price.

    This 60-minute live teleconference will be held Thursday, September 2nd, 2010 at 12:00 PM Eastern Time.

    You can invite as many colleagues as you’d like to listen in on a single phone line via speakerphone.

    If you need help with registration, please call 800-814-7859

    If you need help with registration, please call 800-814-7859.

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