Using Psychology to Raise Your Prices

Live teleconference & webinar on Friday, April 30th at 12:00 PM

You could be selling a lot more, at higher prices, if you knew about the psychology of why customers buy and the science of “behavioral economics”.

Some companies charge way more than their competitors, and it’s because they know how to display their prices, how to use comparisons and discounts, whether to put the high-priced options first or last, and much more.

There is a mountain of psychological, neurological and behavioral economic research that shows the tricks of the human mind, and how to use that science to persuade people to buy more, even at higher prices. And the best part is that only a select few companies know about this research, giving you a huge advantage when you learn how to use this science properly.

This 60-minute teleconference and webinar called “Using Psychology to Raise Your Prices” will show you:

  • Are you offering too many choices? We’ll show you the study that shows that too many choices actually decreases the likelihood that people will buy from you, and help you discover the correct number of choices you should offer for your products & services.
  • Should you offer your most expensive choices first or last? Discover whether to put your high priced items first or last (in proposals, displays, etc.) and how the correct order can make your high prices feel much lower.
  • Can a more expensive choice help you sell more? Learn how offering a really high-priced option can make your other options seem even more appealing.
  • Does the actual number make a difference? Learn why people are more willing to pay $197 than $196 (even though they’re paying more money).
  • Is there a better way to upsell? Learn why trying to upsell people by asking them to “add on” additional options can actually lower your total price, and how the “endowment effect” shows you a holistic approach that gets much higher prices.
  • Can you make your price seem less risky? Learn why offering people a “Return on Investment” can actually make people very risk averse and afraid to buy from you, but offering them a “Cost Avoidance” can make them much more willing to take risks and buy from you.
  • Do you really want your customers to think too hard about their choices? Learn why asking potential customers to list 10 reasons why they like your competitors can actually make them like you instead (and why if you only ask them to list 3 reasons, this will totally backfire on you).
  • Do people follow the crowd? Learn how peer pressure and “social proof” can cause people to increase their budget and spend more than they originally intended.


    • PRICING:
    This 60-minute interactive session is $249 $199 only for the first 100 registrants. You can invite as many colleagues as you’d like to listen in at one site or location, using a single phone line and one computer. You will also get slides to download before the session.

    DATE & TIME:
    This 60 Minute LIVE Teleconference is being held on Friday, April 30th at 12:00 PM Eastern Time. 24 hours before the event, you will receive an email with detailed instructions for calling in and downloading handouts.

    THE FACULTY:
    Mark Murphy, Chairman & CEO of Leadership IQ
    Mark Murphy is one of the country’s leading management experts. Mark has lectured at Harvard Business School, Yale University, and more. His clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins, and hundreds more.

    Mark leads one of the largest leadership studies ever, and his groundbreaking work has appeared in Fortune, Forbes, Business Week, Investor’s Business Daily, The Washington Post, The Los Angeles Times, and many more. He has also appeared on ABC’s 20/20, CBS News, Fox Business News and NPR.

    Mark has authored 3 bestselling books, including Hundred Percenters: Challenge Your Employees to Give It Their All and They'll Give You Even More, Generation Y and the New Rules of Management, and The Deadly Sins of Employee Retention.

    Mark Murphy is a 3-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare” Award. And Mark won the Healthcare Financial Management Association’s Helen Yerger Award for Best Research.

    The first 100 registrants get a special discounted price of $199 (that's a $50 savings off the normal price of $249)!

    There are only 11 spots left with the discounted price.

    This 60-minute live teleconference will be held Friday, April 30th, 2010 at 12:00 PM Eastern Time.

    You can invite as many colleagues as you’d like to listen in on a single phone line via speakerphone.

    If you need help with registration, please call 800-814-7859

    If you need help with registration, please call 800-814-7859.

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