Past Event: Why 5 Point Scales Don’t Work (And Other Employee Survey Secrets)


This event is now past. It was originally held on Friday, September 11th. To purchase a recording of this program contact Nicole Jordan, VP of Business Development, via email at nicole@leadershipiq.com


Did you know that an employee survey should never use a 5-point scale? Or that you should never ask employees if they’re satisfied with their job? In this teleconference called Why 5 Point Scales Don't Work (And Other Employee Survey Secrets), we’ll show you the latest employee survey science, including what survey scale to use, why should never ask employees if they're satisfied (and what to ask instead), why you only have 28 days to deliver survey results, and how to hold managers accountable for delivering survey results.

In this special 60 minute Teleconference, you call into a teleconference line to listen and ask questions and you get handouts/slides to download and keep. You can invite as many colleagues as you’d like and even interact directly with Mark Murphy, one of the country’s leading employee survey experts.

This 60-minute session will show you:

  • Why 5 point scales don't work (and what scale you should use instead)
  • Why you should never ask employees if they're satisfied (and the one question you should ALWAYS ask instead)
  • How and when to use benchmark data
  • The common mistake that both satisfaction and engagement surveys make
  • How to hold managers accountable for effectively delivering survey results to their employees
  • 3 questions that should always appear in your employee survey
  • How to deliver employee survey results to your managers
  • How to train managers to take concrete action based on their survey results
  • Why you should never use correlations on your survey data (and the statistical technique you need to use instead)
  • The 4 worst survey questions that you should delete before your next survey
  • How to eliminate "range restrictions" and "ceiling effects" from your survey scores
  • The 1 issue that every CEO wants to see in their employee survey



    PRICING:
    This 60-minute interactive session is $249 $199 only for the first 100 registrants. You can invite as many colleagues as you’d like to listen in on a single phone line via speakerphone. You will also get slides to download before the session.

    DATE & TIME:
    This 60 Minute LIVE Teleconference is being held on Friday, September 18th at 2:00 Eastern Time. 24 hours before the event, you will receive an email with detailed instructions for calling in and downloading handouts.

    THE FACULTY:
    Mark Murphy, Chairman & CEO of Leadership IQ
    Mark Murphy is one of the country’s leading employee survey experts. Mark has lectured at Harvard Business School, Yale University, and more. His clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins, and hundreds more.

    Mark leads one of the largest leadership studies ever, and his groundbreaking work has appeared in Fortune, Forbes, Business Week, Investor’s Business Daily, The Washington Post, The Los Angeles Times, and many more. He has also appeared on ABC’s 20/20, CBS News, Fox Business News and NPR.

    Mark has authored 3 bestselling books, including Generation Y and the New Rules of Management, The Deadly Sins of Employee Retention, and Leading on the Edge of Chaos.

    Mark Murphy is a 3-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare” Award. And Mark won the Healthcare Financial Management Association’s Helen Yerger Award for Best Research.

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