Psychological Tactics To Make You A Winning Negotiator (Webinar)

Psychological Tactics That Make You A Winning Negotiator [Perpetual Access Download]

Leadership IQ

$299.00 USD 

YOU GET PERPETUAL ACCESS TO THIS PROGRAM! There are no renewal fees ever. A few minutes after you purchase the program, you will receive an email with information to access the download of the video program (video mp4 format) and the pdf slides. There's no need to license individual users as you get unlimited access within your organization. You can upload the video into your own LMS or shared drive (or just watch the program directly). And you get pdf files for all handouts. (Please note that these programs are only for your company's employees/leaders and are NOT licensed to share outside your company or for resale. If you want to offer these programs to your clients or others, please visit our Partnerships page).


Every aspect of your career is subject to how well you negotiate; from your salary to your job title to getting your big proposal approved.  Yet, most leaders are doing a terrible job at negotiating.  In one study, 70% of people actually accepted deals that were so bad they were financially worse than not having a deal at all!  (This is a psychological flaw called ‘Agreement Bias.’)

Recently there’s been an explosion of groundbreaking psychological science that’s being used to win negotiations.  And if you haven’t diligently kept up on all the latest science, you’re probably getting taken advantage of and losing negotiations.

In this 1-hour masterclass, called Psychological Tactics That Make You A Winning Negotiator, you’ll learn the science you need to avoid losing negotiations (and create exponentially more value for yourself and your company).

No other negotiation training has ever compressed this much science and tactical advice into a 1-hour program.

You’ll learn…

  • The shocking Nobel-prize winning research that shows why your proposal is more likely to be accepted if it’s stated in terms of what the other side stands to lose rather than what they have to gain (i.e. Prospect Theory)
  • Why using highly specific numbers rather than round numbers has improved negotiated deals by as much as 47%!
  • Why negotiators are more likely to accept an offer that includes two smaller gains than one big gain
  • How negotiating in teams of 2 or 3 people can reduce your odds of accepting bad deals by nearly 50% (i.e. avoiding ‘Agreement Bias’)
  • How carefully revealing your priorities in a deal can improve your negotiation outcomes by 10%
  • Why starting with a large number of components or features and allowing consumers to scale down from there leads to the much higher money deals than starting with a basic product and asking consumers to build onto it (aka the Endowment Effect)
  • The psychological quirk that explains why selling potential, rather than past achievements, has actually led to 200-600% more successful outcomes
  • How one study proved that by focusing on goals rather than worrying about what might be lost, negotiators gained an average of $4 million in extra value from their negotiations
  • Why science shows that you actually SHOULD make the first offer in negotiations, and how your opening offer creates a psychological anchor that correlates 80% with the final resolution
  • How a recent study showed that changing the location of your negotiation (from their office to your office) improved final deals by 160%



Through his groundbreaking research, Mark Murphy has created some of the biggest ideas in leadership. He’s a New York Times bestselling author, a FORBES Senior Contributor, ranked as a Top 30 Leadership Guru, and the Founder of Leadership IQ. 

He’s trained leaders at the United Nations, Harvard Business School, Microsoft, MasterCard, SHRM, and hundreds more. 

Mark leads one of the world’s largest leadership skills studies, and his work has appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg BusinessWeek, and U.S. News & World Report. Mark has also appeared on CNN, NPR, CBS News Sunday Morning, ABC’s 20/20, and Fox Business News.