Watch Mark Murphy, Founder of Leadership IQ, explain...

Through research with tens of thousands of employees and leaders, Leadership IQ has discovered that there are Five Motivational Driving Needs that propel people’s actions at work; Achievement, Power, Adventure, Affiliation, and Security.

Building on the work of legendary Harvard psychologist David McClelland, who first identified the driving needs of Achievement, Power, and Affiliation, Leadership IQ has broadened and advanced the science of human motivation at work.

And now, we're giving you the chance to take this assessment BEFORE we launch it to the world!  All we ask is that, after you take your assessment and get your report, that you give us your honest feedback!


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Mark Murphy, is the founder of Leadership IQ, a New York Times bestselling author, contributor to FORBES & CNBC. and rated as a Top 30 Leadership Guru. Mark's reputation as leadership training expert is also why he's lectured at The United Notions, Harvard Business School, Microsoft, IBM, MasterCard, Merck, and more.

Mark has written some of the most practical and insightful leadership books ever. And his leadership techniques and research have been featured in the Wall Street Journal, Harvard Business Review, Inc., CNBC, CBS MarketWatch, Fortune, Forbes, Business Week, U.S. News & World Report, The Washington Post, the Los Angeles Times and more. He has also appeared on ABC's 20/20, CBS News, Fox Business News, CNN and NPR.

Some of his most well-known research studies include “Are SMART Goals Dumb?,” “Why CEO's Get Fired,” “Why New Hires Fail,” “High Performers Can Be Less Engaged,” and “Don’t Expect Layoff Survivors to Be Grateful.”


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