Live Webinar: How To Build Support For Your Change Efforts [OCTOBER 25]

Leadership IQ

$249.00 USD 



46% of leaders think their company changes too slowly.  A Harvard Business School study found that 70% of change efforts fail. And a Leadership IQ study found that mismanaging change is the #1 reason why executives lose their jobs.

Why is change so hard? For one, leaders must help themselves manage change, all while helping others cope with change. And most typical top-down structures ignore the psychological aspect of change, focusing only on delivering a great pitch. Meanwhile, listeners catastrophize the message, jumping to conclusions and making irrational interpretations about the impact the change will have on them.

So in this webinar, you’ll learn how to accelerate your change management process, and reframe your communications to make change more appealing. And how to manage peoples’ emotions about change so they feel excited, instead of scared!

You'll learn:

  • How to assess whether your change process should be Evolutionary or Revolutionary
  • 2 ways that change efforts get bogged down and how to fix them
  • How to reframe all your communications so that change sounds like an opportunity rather than a threat
  • 3 biggest points that MUST be included in every memo announcing a change initiative
  • How to stop and debunk any negative rumors about your change effort
  • The biggest reason that change efforts fail (and how you can fix it)
  • 2x2 grid that shows you exactly how much support you will have for your change effort
  • How to inspire employees to leave the status quo and embrace new changes
  • How to win-over fence-sitters and deal with change resisters
  • 4 question test that will predict the success (or failure) of your change efforts
  • 2 steps you must take so that people don't backslide and return to the old ways of doing things

Don't miss your chance...Register today!



Mark Murphy, Founder and CEO of Leadership IQ.

Through his groundbreaking research, Mark Murphy has created some of the biggest ideas in leadership. He’s a New York Times bestselling author, weekly contributor to Forbes, and ranked as a Top 30 Leadership Guru. With a reputation for brilliant, yet immediately actionable, insights about leadership, he’s lectured at the United Nations, Harvard Business School, the Clinton Foundation, Microsoft, MasterCard, SHRM, and hundreds more organizations.

His leadership techniques and research have been featured in the Wall Street Journal, Harvard Business Review, Inc., CNBC, CBS MarketWatch, Fortune, Forbes, Business Week, U.S. News & World Report, The Washington Post, the Los Angeles Times and more. He has also appeared on ABC’s 20/20, CBS News, Fox Business News, CNN and NPR.

Mark has lectured at...



The live webinar event is on TUESDAY, OCTOBER 25TH AT 1PM EASTERN.

And then, if you want to take advantage of the special offer to add the recording to your purchase, about 24 hours after the live event you will receive a link to watch the recording. And you can watch the recording as many times as you want for 30 days.

What do I get?
24 hours before the event, we’ll send you the program slides to download. Then, during the live event, you will see the slides presented and you will also see LIVE VIDEO of Mark Murphy speaking. And you will ALSO receive the Talking Points Memo, which is a 2-page synopsis of the event (and a very handy reference guide). And AFTER the event, if you purchased the recording, you will receive the link to watch the recording.

What’s the best way to register for a webinar?
Registering online is easy and secure. If you prefer to register by phone, please call us at 800-814-7859 or email Jill Sutherland at

Can I test my system for webinars?
Absolutely. We use GoToWebinar for the live event, and they have a handy page that helps you test your system. Visit it here:  

I have several people in different office locations that I’d like to participate in the webinar. Can I share my access code?
Your webinar registration is restricted to a single phone line and one computer. You are encouraged to invite as many people as you can accommodate to fit in a conference room setting. If you have multiple locations you’d like to register, please call 800-814-7859 for discounted multi-site access. Or you can email Jill Sutherland at

Stay in touch

Call us

We'd love to hear from you. Call us at 1-800-814-7859 and we'll be happy to answer any questions you have.

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