Live Webinar: Communication Strategies for Controlling Your Company’s Rumor Mill [NOV 20TH]
EVENT DATE: TUESDAY, NOVEMBER 20TH AT 1PM EASTERN
If your executives have ever stood up at a town hall meeting and said “we’re NOT having layoffs” or “we’re NOT selling the company,” they made a HUGE mistake in debunking rumors. In fact, the latest psychological research says that they actually made the rumors worse! Now people will REALLY think you’re having layoffs or selling the company!
The past few years have brought groundbreaking discoveries on the science of debunking rumors and managing/ controlling your company’s grapevine. This revolutionary webinar will you the latest science and practical techniques for controlling your company’s rumor mill.
This 1 hour webinar called “Communication Strategies for Controlling Your Company’s Rumor Mill” will show you:
- Why restating a false rumor is the worst thing you can do and how to debunk a false rumor without actually mentioning it
- How to write a brief memo for debunking rumors and misinformation (including the maximum number of facts you’re allowed to use to debunk 1 false rumor)
- The 3 biggest types of rumors that executives must be prepared to handle
- Why the “information deficit model” is wrong (meaning that just supplying more information won’t automatically help you control the rumor mill)
- Discover the “backfire effect” and why it tells you the right way to debunk a rumor
- Learn how to use the “basic law of rumor” that says the strength of a rumor is driven by how much your employees care about the issue multiplied by the ambiguity of the evidence for the rumor
- How to use social media to influence your company’s grapevine
- 4 types of rumors (Wish, Anxiety, Wedge and Anticipatory) and how to handle them
- 2 types of processes by which rumors spread (Single-Strand Chain and Cluster Chain) and how you can manage each of them
- How military research from the Iraq War changed how you should handle rumors
- Why bad news is more memorable than good news (and why it takes 5 pieces of good news to outweigh 1 piece of bad news)
Mark Murphy, Founder and CEO of Leadership IQ.
Through his groundbreaking research, Mark Murphy has created some of the biggest ideas in leadership. He’s a New York Times bestselling author, weekly contributor to Forbes, and ranked as a Top 30 Leadership Guru. With a reputation for brilliant, yet immediately actionable, insights about leadership, he’s lectured at the United Nations, Harvard Business School, the Clinton Foundation, Microsoft, MasterCard, SHRM, and hundreds more organizations.
His leadership techniques and research have been featured in the Wall Street Journal, Harvard Business Review, Inc., CNBC, CBS MarketWatch, Fortune, Forbes, Business Week, U.S. News & World Report, The Washington Post, the Los Angeles Times and more. He has also appeared on ABC’s 20/20, CBS News, Fox Business News, CNN and NPR.
Mark has lectured at...
Rob Gilbert, Ph.D. / Professor of Applied Sport Psychology / Montclair State University (NJ)
"The program - "Taking the Pain out of Performance Reviews," was great. This is an area which is beneficial to all in management. I especially liked the "real life" content and the tools that can be applied instantly."
Hope M. Pergantis / Manager of Pharmacy Training - California / Kaiser Permanente
Thank you very much . . . an excellent session with extremely valuable, useable information and suggestions.
Michael R. Stewart / Human Resources Department / Andrews McMeel Universal
I was fortunate enough to participate a four part Leadership IQ e-Learning series presented by Mark Murphy that helped enhance my leadership skills. Each class was informative, pertinent, and helpful to my position at the Firm. I found this course, “The Science of Managing Remote Employees”, equally beneficial. The material is presented in a format that is logical and easy to understand, and more importantly relevant to today’s work environment. The information is backed up with reputable research and examples you can relate to in real life. I look forward to more Leadership IQ e-Learning classes in the future.
Rudisill, James H. / Director of Pittsburgh Marketing Operations / Reed Smith LLC
“Our leaders love Mark Murphy's fresh approach for developing a multi-generational workforce.. They find the LMS site easy to use for team discussions and practice and for challenging each other to become stronger leaders. We strongly recommend Leadership IQ for anyone wishing to grow personally and professionally in their leadership skills.” –Sandy Lee, Executive Vice President / Plus Relocation
“Leaders at our company have enjoyed listening to the webinars provided by Leadership IQ. We have found them to be engaging, applicable, and relevant to today’s challenging working environment.”
Stephanie Messer, Manager- Human Resources / Plus Relocation
Dealing with Bullies and Intimidators was a great session. I was anxious to attend as I work with and for some toxic people. This program has now provided me with the tools to avoid being their target, identify warning signs, and becoming assertive and in some instances protective of myself. I normally would submit for reimbursement for classes but I am treating this as a therapy session and it was well worth the price. I will review all the information until it becomes a natural response for me. It will also be a great reference point for further conversations with both my staff (who are awesome) as well as my colleagues and my superiors with whom some of the struggles come. Thanks for all the insight!
Mary Yelton / Card Fraud Manager / Computer Services, Inc.
Science of Managing Remote Employees was Great! We really enjoyed the session. Very relevant for us with 5 offices and 2 additional remote employees. Well done!
Nancy S. LaBier / Director of Human Resources / Meketa Investment Group, Inc.
HOW WEBINARS WORK
The live webinar event is on TUESDAY, NOVEMBER 20TH AT 1PM EASTERN.
And then, if you want to take advantage of the special offer to add the recording to your purchase, about 24 hours after the live event you will receive a link to watch the recording. And you can watch the recording as many times as you want for 30 days.
Within a few minutes of completing your purchase of the live webinar, you will receive an email with your unique login link and instructions for joining the live event. If you do not see the email within 15 minutes of completing your purchase, please check your spam folder and contact us if you are still unable to locate the email. 24 hours before the event, we’ll send you the program slides to download. Then, during the live event, you will see the slides presented and you will also see LIVE VIDEO of Mark Murphy speaking. Within 1-2 business days following the event, you will ALSO receive the Talking Points Memo, which is a 2-page synopsis of the event (and a very handy reference guide).
What’s the best way to register for a webinar?
Registering online is easy and secure. If you prefer to register by phone, please call us at 800-814-7859 or email Jill Sutherland at firstname.lastname@example.org.
Can I test my system for webinars?
Absolutely. We use GoToWebinar for the live event, and they have a handy page that helps you test your system. Visit it here: https://support.citrixonline.com/en_US/webinar/help_files/G2W060001
I have several people in different office locations that I’d like to participate in the webinar. Can I share my access code?
Your webinar registration is restricted to a single computer. You are encouraged to invite as many people as you can accommodate to fit in a conference room setting. If you have multiple locations you’d like to register, please call 800-814-7859 for discounted multi-site access. Or you can email Jill Sutherland at email@example.com