The Science of Leading Change

INSTRUCTOR:
MARK MURPHY, NY TIMES BESTSELLER

LENGTH OF COURSE:
0 Hour

ACCESS:
01 Full year Access

EXCLUSIVE BONUSES:
7 WORKSHEETS/SCRIPTS

Price is normally $395

But for only a few days more, you can get this bestselling program for

Only $97.00

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Get immediate access for ONLY $97

Get this on-demand course "The Science of Leading Change" and immediately accelerate your change management processes!

A shocking 46% of leaders think their company changes too slowly! And a Harvard study found that 70% of change efforts fail! And a Leadership IQ study found that mismanaging change is the number one reason why executives get fired!

Get a step-by-step plan & scripts to accelerate your change management process, and reframe your communications to make change more appealing. And learn to manage peoples’ emotions about change so they feel excited, instead of scared! 

THIS 1 HOUR ON-DEMAND COURSE

THE SCIENCE OF LEADING CHANGE will teach you...

THE 01 HOUR DEMAND COURSE

THE SCIENCE OF LEADING CHANGE will teach you...

THE 01 HOUR DEMAND COURSE

THE SCIENCE OF LEADING CHANGE will teach you...

THIS 1 HOUR ON-DEMAND COURSE

THE SCIENCE OF LEADING CHANGE will teach you...

  • Diagnose exactly where your change management effort is strong & weak with the 4 Question Change Assessment
  • Master the AVER Script for helping even the most change-resistant employee rethink their resistance (based on the groundbreaking psychology of Motivational Interviewing)
  • Use a Four Step Process for overcoming any psychological resistance to change that you may be experiencing personally
  • Drastically increase employees’ urgency for change through the Dissatisfaction Technique (and help people realize for themselves the dangers of remaining with the status quo)
  • How to create Psychological Safety and reduce employees’ anxiety about change
  • AND SO MUCH MORE....!

DELIVERS 5 MODULES

Through a combination of cutting-edge science and hyper-practical techniques, The Science of Leading Change delivers 5 modules that will immediately and radically improve your change efforts! Your 5 modules include:

DELIVERS 5 MODULES

Through a combination of cutting-edge science and hyper-practical techniques, The Science of Leading Change delivers 5 modules that will immediately and radically improve your change efforts! Your 5 modules include:

DELIVERS 5 MODULES

Through a combination of cutting-edge science and hyper-practical techniques, The Science of Leading Change delivers 5 modules that will immediately and radically improve your change efforts! Your 5 modules include:

LESSON#1

Understanding the Basic Model of Change (10:53)

When you understand the underlying process that every change effort goes through, you’ll be able to answer the Three Questions that every employee has when they’re forced to change.

LESSON#2

The Why, Where and How of Change (19:02)

Learn how to create urgency for change, a sense of excitement about the future, and a calming sense of psychological safety. 

LESSON#3

Readiness for Change Assessment (9:21)

You can immediately predict the success or failure of any change effort by using this assessment. The assessment will help identify if more “why” “where” or “how” is needed to gain greater buy-in, so you can immediately adjust your messaging and make your change exponentially more successful. 

LESSON#4

Overcoming Personal Resistance to Change (12:27)

If we believe that a change is going to be bad, it’s typically because we’ve made irrational assumptions, not grounded in facts, about the change. To remedy this, we need to assess and undo those irrational assumptions using this four-step psychological process. 

LESSON#5

The AVER Technique (8:43)

Based on the groundbreaking psychology of Motivational Interviewing, the AVER Technique is used as a last ditch effort to gain buy in from employees who remain strongly resistant to change. 

THIS COURSE INCLUDES 7 EXCLUSIVE BONUSES!

BONUS #1:

THE CHANGE READINESS ASSESSMENT

You can immediately predict the success or failure of any change effort by using the LEADERSHIP IQ CHANGE READINESS ASSESSMENT. The assessment will help identify if more “why” “where” or “how” is needed to gain greater buy-in, so you can immediately adjust your messaging and make your change exponentially more successful. You’re not done selling change until two-thirds of employees answer a six or a seven on these assessment questions.

BONUS #2:

FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE

If we believe that a change is going to be bad, it’s typically because we’ve made irrational assumptions, not grounded in facts, about the change. To remedy this, we need to assess and undo those irrational assumptions using this FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE.

BONUS #3:

THE FUNDAMENTAL MODEL OF CHANGE

When you understand the underlying process that every change effort goes through, you’ll be able to answer the Three Questions that every employee has when they’re forced to change. This document, the FUNDAMENTAL MODEL OF CHANGE, can accompany you to every meeting change, and serve as your guide to helping any person move from the present state to some future state.

BONUS #4:

GUIDELINES FOR THE “WHY” OF CHANGE

Ironically, it’s harder to change a successful company than an unsuccessful one. Why? Because there’s no urgency for change when things are going well. So these GUIDELINES FOR THE “WHY” OF CHANGE create a sense of need and urgency for change. And with the included “Dissatisfaction Technique” you’ll help people realize for themselves the threats of remaining with the status quo.

BONUS #5:

GUIDELINES FOR THE “WHERE” OF CHANGE

If you want to create a positive vision for change and get people excited about where you’re going, you need to use these GUIDELINES FOR THE “WHERE” OF CHANGE. This document shows you how to answer the two most important future questions: 1) What does where we are going look like and 2) how does this benefit us?

BONUS #6:

GUIDELINES FOR THE “HOW” OF CHANGE

Many people are naturally anxious when they’re in the midst of change. These GUIDELINES FOR THE “HOW” OF CHANGE give you tools for getting people comfortable with the idea that they have the ability to make the change and be successful.

THIS COURSE INCLUDES 6 EXCLUSIVE BONUSES!

BONUS #1:

RESEARCH REPORT: WORDS THAT COST YOU THE INTERVIEW

This groundbreaking study reveals the differences between how high and low performers speak during job interviews! You'll learn exactly how to pinpoint good and bad candidates by listening to their adverbs, pronouns, verb tenses and more! This research has revolutionized how interviewers assess job candidates!

BONUS #2:

THE 5-PART UNIVERSAL ATTITUDE INTERVIEW QUESTION: COACHABILITY

Coachability is the number one reason for new-hire failures. So this five-part Universal Hiring Question immediately reveals whether someone has the drive to improve, the self-awareness to make it happen, and the ability to accept feedback. And it's the question that famously asks candidates to spell the last name of their previous boss..

BONUS #3:

8 ATTITUDE INTERVIEW QUESTIONS TO START USING IMMEDIATELY

In addition to learning how to create your own attitude interview questions, you receive 8 proven attitude interview questions that you can start using in interviews today! These questions each reveal a different good or bad attitude, from resilience, to problem solving, to emotional sensitivity, to not gossiping, and more!

BONUS #4:

3-3-3 EXERCISE FOR DISCOVERING THE ATTITUDES YOUR COMPANY NEEDS TO HIRE

Do you know the exact attitudes that differentiate your high and low performers? You will after you complete this 3-3-3 Exercise. This is the fastest way to immediately pinpoint the attitudes that are unique to your organization and that you need to start hiring for today!

BONUS #5:

4-STEP PROCESS FOR CREATING ATTITUDE INTERVIEW QUESTIONS

Attitudinal interview questions are very different than the typical interview question. In fact, you’ll learn that there are 6 words that absolutely ruin interview questions when you’re trying to hire for attitude. You will learn a step-by-step process for creating attitude questions that immediately separate high and low performers!

BONUS #6:

SIX INTERVIEW QUESTIONS YOU SHOULDN’T BE ASKING

The most common interview questions (for example, "tell me about yourself..." and "what are your weaknesses") are useless when it comes to hiring for attitude. And once you understand why these 6 interviews questions are so ineffectual, you will never again ask bad interview questions!

THIS COURSE INCLUDES 7 EXCLUSIVE BONUSES!

BONUS #1:

THE CHANGE READINESS ASSESSMENT

This groundbreaking study reveals the differences between how high and low performers speak during job interviews! You'll learn exactly how to pinpoint good and bad candidates by listening to their adverbs, pronouns, verb tenses and more! This research has revolutionized how interviewers assess job candidates!

BONUS #2:

FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE

If we believe that a change is going to be bad, it’s typically because we’ve made irrational assumptions, not grounded in facts, about the change. To remedy this, we need to assess and undo those irrational assumptions using this FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE.

BONUS #3:

THE FUNDAMENTAL MODEL OF CHANGE

When you understand the underlying process that every change effort goes through, you’ll be able to answer the Three Questions that every employee has when they’re forced to change. This document, the FUNDAMENTAL MODEL OF CHANGE, can accompany you to every meeting change, and serve as your guide to helping any person move from the present state to some future state.

BONUS #4:

GUIDELINES FOR THE “WHY” OF CHANGE

Ironically, it’s harder to change a successful company than an unsuccessful one. Why? Because there’s no urgency for change when things are going well. So these GUIDELINES FOR THE “WHY” OF CHANGE create a sense of need and urgency for change. And with the included “Dissatisfaction Technique” you’ll help people realize for themselves the threats of remaining with the status quo.

BONUS #5:

GUIDELINES FOR THE “WHERE” OF CHANGE

If you want to create a positive vision for change and get people excited about where you’re going, you need to use these GUIDELINES FOR THE “WHERE” OF CHANGE. This document shows you how to answer the two most important future questions: 1) What does where we are going look like and 2) how does this benefit us?

BONUS #6:

GUIDELINES FOR THE “HOW” OF CHANGE

Many people are naturally anxious when they’re in the midst of change. These GUIDELINES FOR THE “HOW” OF CHANGE give you tools for getting people comfortable with the idea that they have the ability to make the change and be successful.

BONUS #7:

THE AVER TECHNIQUE SCRIPT

Based on the groundbreaking psychology of Motivational Interviewing, the AVER TECHNIQUE SCRIPT is used as a last ditch effort to gain buy in from employees who remain strongly resistant to change. This simple 4-part AVER conversation withdraws all pressure and only offers the power of choice, resulting in significantly greater buy-in.

THIS COURSE IS TAUGHT BY
MARK MURPHY, FOUNDER OF LEADERSHIP IQ

ABOUT MARK MURPHY

Through his groundbreaking research, Mark Murphy has created some of the biggest ideas in leadership. He’s a New York Times bestselling author, weekly contributor to Forbes and CNBC, ranked as a Top 30 Leadership Guru and the Founder of Leadership IQ.

He’s trained leaders at the United Nations, Harvard Business School, the Clinton Foundation, Microsoft, MasterCard, SHRM, and hundreds more organizations

Mark leads one of the world’s largest leadership skills studies, and his work has appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg BusinessWeek, and U.S. News & World Report. Mark has also appeared on CNN, NPR, CBS News Sunday Morning, ABC’s 20/20, and Fox Business News.

Mark’s most recent book was Truth At Work: The Science Of Delivering Tough Messages. Before that, he wrote the New York Times bestseller, Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More. Before that, his book Hiring for Attitude was featured in Fast Company, The Wall Street Journal, and chosen as a top business book by CNBC.

THE SCIENCE OF 

LEADING CHANGE

ACCESS:

1 FULL Year Access

EXCLUSIVE BONUSES:

7 Worksheets/ Scripts

LENGTH OF COURSE:

01 Hour

Price is Normally $395

But for only a few days more, you can get this bestselling program for

Only $97.00

00
00
00
00

INSTRUCTOR:

MARK MURPHY

NY Times Bestseller

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