

The Science of Leading Change
INSTRUCTOR:
MARK MURPHY, NY TIMES BESTSELLER
LENGTH OF COURSE:
0 Hour
ACCESS:
01 Full year Access
EXCLUSIVE BONUSES:
7 WORKSHEETS/SCRIPTS
Price is normally $395
But for only a few days more, you can get this bestselling program for
Only $149.00

Get this on-demand course "The Science of Leading Change" and immediately accelerate your change management processes!
A shocking 46% of leaders think their company changes too slowly! And a Harvard study found that 70% of change efforts fail! And a Leadership IQ study found that mismanaging change is the number one reason why executives get fired!
Get a step-by-step plan & scripts to accelerate your change management process, and reframe your communications to make change more appealing. And learn to manage peoples’ emotions about change so they feel excited, instead of scared!
THIS 1 HOUR ON-DEMAND COURSE
THE SCIENCE OF LEADING CHANGE will teach you...
THE 01 HOUR DEMAND COURSE
THE SCIENCE OF LEADING CHANGE will teach you...
THE 01 HOUR DEMAND COURSE
THE SCIENCE OF LEADING CHANGE will teach you...
THIS 1 HOUR ON-DEMAND COURSE
THE SCIENCE OF LEADING CHANGE will teach you...

- Diagnose exactly where your change management effort is strong & weak with the 4 Question Change Assessment
- Master the AVER Script for helping even the most change-resistant employee rethink their resistance (based on the groundbreaking psychology of Motivational Interviewing)
- Use a Four Step Process for overcoming any psychological resistance to change that you may be experiencing personally
- Drastically increase employees’ urgency for change through the Dissatisfaction Technique (and help people realize for themselves the dangers of remaining with the status quo)
- How to create Psychological Safety and reduce employees’ anxiety about change
- AND SO MUCH MORE....!
DELIVERS 5 MODULES
Through a combination of cutting-edge science and hyper-practical techniques, The Science of Leading Change delivers 5 modules that will immediately and radically improve your change efforts! Your 5 modules include:
DELIVERS 5 MODULES
Through a combination of cutting-edge science and hyper-practical techniques, The Science of Leading Change delivers 5 modules that will immediately and radically improve your change efforts! Your 5 modules include:
DELIVERS 5 MODULES
Through a combination of cutting-edge science and hyper-practical techniques, The Science of Leading Change delivers 5 modules that will immediately and radically improve your change efforts! Your 5 modules include:
LESSON#1
Understanding the Basic Model of Change (10:53)
When you understand the underlying process that every change effort goes through, you’ll be able to answer the Three Questions that every employee has when they’re forced to change.
LESSON#2
The Why, Where and How of Change (19:02)
Learn how to create urgency for change, a sense of excitement about the future, and a calming sense of psychological safety.
LESSON#3
Readiness for Change Assessment (9:21)
You can immediately predict the success or failure of any change effort by using this assessment. The assessment will help identify if more “why” “where” or “how” is needed to gain greater buy-in, so you can immediately adjust your messaging and make your change exponentially more successful.
LESSON#4
Overcoming Personal Resistance to Change (12:27)
If we believe that a change is going to be bad, it’s typically because we’ve made irrational assumptions, not grounded in facts, about the change. To remedy this, we need to assess and undo those irrational assumptions using this four-step psychological process.
LESSON#5
The AVER Technique (8:43)
Based on the groundbreaking psychology of Motivational Interviewing, the AVER Technique is used as a last ditch effort to gain buy in from employees who remain strongly resistant to change.
THIS COURSE INCLUDES 7 EXCLUSIVE BONUSES!

BONUS #1:
THE CHANGE READINESS ASSESSMENT
You can immediately predict the success or failure of any change effort by using the LEADERSHIP IQ CHANGE READINESS ASSESSMENT. The assessment will help identify if more “why” “where” or “how” is needed to gain greater buy-in, so you can immediately adjust your messaging and make your change exponentially more successful. You’re not done selling change until two-thirds of employees answer a six or a seven on these assessment questions.

BONUS #2:
FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE
If we believe that a change is going to be bad, it’s typically because we’ve made irrational assumptions, not grounded in facts, about the change. To remedy this, we need to assess and undo those irrational assumptions using this FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE.


BONUS #3:
THE FUNDAMENTAL MODEL OF CHANGE
When you understand the underlying process that every change effort goes through, you’ll be able to answer the Three Questions that every employee has when they’re forced to change. This document, the FUNDAMENTAL MODEL OF CHANGE, can accompany you to every meeting change, and serve as your guide to helping any person move from the present state to some future state.

BONUS #4:
GUIDELINES FOR THE “WHY” OF CHANGE
Ironically, it’s harder to change a successful company than an unsuccessful one. Why? Because there’s no urgency for change when things are going well. So these GUIDELINES FOR THE “WHY” OF CHANGE create a sense of need and urgency for change. And with the included “Dissatisfaction Technique” you’ll help people realize for themselves the threats of remaining with the status quo.


BONUS #5:
GUIDELINES FOR THE “WHERE” OF CHANGE
If you want to create a positive vision for change and get people excited about where you’re going, you need to use these GUIDELINES FOR THE “WHERE” OF CHANGE. This document shows you how to answer the two most important future questions: 1) What does where we are going look like and 2) how does this benefit us?

BONUS #6:
GUIDELINES FOR THE “HOW” OF CHANGE
Many people are naturally anxious when they’re in the midst of change. These GUIDELINES FOR THE “HOW” OF CHANGE give you tools for getting people comfortable with the idea that they have the ability to make the change and be successful.

THIS COURSE INCLUDES 6 EXCLUSIVE BONUSES!

BONUS #1:
RESEARCH REPORT: WORDS THAT COST YOU THE INTERVIEW
This groundbreaking study reveals the differences between how high and low performers speak during job interviews! You'll learn exactly how to pinpoint good and bad candidates by listening to their adverbs, pronouns, verb tenses and more! This research has revolutionized how interviewers assess job candidates!

BONUS #2:
THE 5-PART UNIVERSAL ATTITUDE INTERVIEW QUESTION: COACHABILITY
Coachability is the number one reason for new-hire failures. So this five-part Universal Hiring Question immediately reveals whether someone has the drive to improve, the self-awareness to make it happen, and the ability to accept feedback. And it's the question that famously asks candidates to spell the last name of their previous boss..


BONUS #3:
8 ATTITUDE INTERVIEW QUESTIONS TO START USING IMMEDIATELY
In addition to learning how to create your own attitude interview questions, you receive 8 proven attitude interview questions that you can start using in interviews today! These questions each reveal a different good or bad attitude, from resilience, to problem solving, to emotional sensitivity, to not gossiping, and more!

BONUS #4:
3-3-3 EXERCISE FOR DISCOVERING THE ATTITUDES YOUR COMPANY NEEDS TO HIRE
Do you know the exact attitudes that differentiate your high and low performers? You will after you complete this 3-3-3 Exercise. This is the fastest way to immediately pinpoint the attitudes that are unique to your organization and that you need to start hiring for today!


BONUS #5:
4-STEP PROCESS FOR CREATING ATTITUDE INTERVIEW QUESTIONS
Attitudinal interview questions are very different than the typical interview question. In fact, you’ll learn that there are 6 words that absolutely ruin interview questions when you’re trying to hire for attitude. You will learn a step-by-step process for creating attitude questions that immediately separate high and low performers!

BONUS #6:
SIX INTERVIEW QUESTIONS YOU SHOULDN’T BE ASKING
The most common interview questions (for example, "tell me about yourself..." and "what are your weaknesses") are useless when it comes to hiring for attitude. And once you understand why these 6 interviews questions are so ineffectual, you will never again ask bad interview questions!

THIS COURSE INCLUDES 7 EXCLUSIVE BONUSES!

BONUS #1:
THE CHANGE READINESS ASSESSMENT
This groundbreaking study reveals the differences between how high and low performers speak during job interviews! You'll learn exactly how to pinpoint good and bad candidates by listening to their adverbs, pronouns, verb tenses and more! This research has revolutionized how interviewers assess job candidates!

BONUS #2:
FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE
If we believe that a change is going to be bad, it’s typically because we’ve made irrational assumptions, not grounded in facts, about the change. To remedy this, we need to assess and undo those irrational assumptions using this FOUR-STEP PROCESS FOR OVERCOMING PERSONAL RESISTANCE TO CHANGE.


BONUS #3:
THE FUNDAMENTAL MODEL OF CHANGE
When you understand the underlying process that every change effort goes through, you’ll be able to answer the Three Questions that every employee has when they’re forced to change. This document, the FUNDAMENTAL MODEL OF CHANGE, can accompany you to every meeting change, and serve as your guide to helping any person move from the present state to some future state.

BONUS #4:
GUIDELINES FOR THE “WHY” OF CHANGE
Ironically, it’s harder to change a successful company than an unsuccessful one. Why? Because there’s no urgency for change when things are going well. So these GUIDELINES FOR THE “WHY” OF CHANGE create a sense of need and urgency for change. And with the included “Dissatisfaction Technique” you’ll help people realize for themselves the threats of remaining with the status quo.


BONUS #5:
GUIDELINES FOR THE “WHERE” OF CHANGE
If you want to create a positive vision for change and get people excited about where you’re going, you need to use these GUIDELINES FOR THE “WHERE” OF CHANGE. This document shows you how to answer the two most important future questions: 1) What does where we are going look like and 2) how does this benefit us?

BONUS #6:
GUIDELINES FOR THE “HOW” OF CHANGE
Many people are naturally anxious when they’re in the midst of change. These GUIDELINES FOR THE “HOW” OF CHANGE give you tools for getting people comfortable with the idea that they have the ability to make the change and be successful.


BONUS #7:
THE AVER TECHNIQUE SCRIPT
Based on the groundbreaking psychology of Motivational Interviewing, the AVER TECHNIQUE SCRIPT is used as a last ditch effort to gain buy in from employees who remain strongly resistant to change. This simple 4-part AVER conversation withdraws all pressure and only offers the power of choice, resulting in significantly greater buy-in.
THIS COURSE IS TAUGHT BY
MARK MURPHY, FOUNDER OF LEADERSHIP IQ




THE SCIENCE OF
LEADING CHANGE
ACCESS:
1 FULL Year Access
EXCLUSIVE BONUSES:
7 Worksheets/ Scripts
LENGTH OF COURSE:
01 Hour
Price is Normally $395
But for only a few days more, you can get this bestselling program for