46%
of new hires fail within 18 months
Discover the Hiring for Attitude services that fix hiring at your company.
A revolutionary approach to recruiting star performers with both tremendous skills and superb attitude — built on the largest study ever conducted on why new hires succeed or fail.
See the four ways to work with us
From full consulting to a self-paced certificate
89%
of those failures come down to attitude, not technical skill
15
core attitudes we help you interview for — with real answer guidelines
Why hire for attitude
What changes when attitude drives your hiring
Imagine how much more successful your organization would be if every employee were as effective as your best performers. That's what this method is built to produce — not by luck, but by making fit measurable.
01
Fewer costly mishires
The lost productivity, management time, and cost of replacing a bad hire adds up to millions — even at small companies. This is how you stop paying it.
02
Consistency across every manager
No more apples-to-oranges interviews. Every hiring manager works from the same questions and the same answer key, so evaluations actually compare.
03
A pipeline that pre-filters for fit
Recruiting messaging that attracts the right attitudes and quietly repels the wrong ones — so the best candidates apply and the poor fits self-select out.
04
More stars, fewer failures
Eliminate the mishires and you effectively double your share of high performers — the foundation of a culture that's aligned on attitude.
Four ways in
Four ways to hire for attitude — pick the one built for you
From a certificate one manager earns on their own, up to a platinum program we build and run with you — every option runs on the same Brown Shorts method. Find your level below.
For the individual hiring manager
Self-paced
4-Week Course
You get certified
A cohort-based certificate program for one manager who wants to become a master interviewer — about two hours a week for four weeks.
- Weekly live sessions + coursework
- Earn a Hiring for Attitude certificate
- Perfect for a single manager or HR pro
For small & medium businesses
You install it
Turnkey System
You install it yourself
The complete self-guided system — masterclasses, the full attitude library, and 60 real-life answer guidelines — ready to roll out across your team on your own timeline.
- Licensed to your whole organization
- Everything pre-built — install this week
- Includes a 1-hour consult with Mark Murphy
For medium & larger companies — platinum
We train you
Custom Training
We train your team
A customized onsite or virtual program, taught by Mark Murphy, that trains every hiring manager on the method — tailored to your roles, culture, and agenda.
- Led personally by Mark Murphy
- Half-, one-, or two-day formats
- Optional certification for attendees
For medium & larger companies — platinum
We build it
Consulting
We build it for you
We build your entire Hiring for Attitude system end to end — success profile, interview questions, answer guidelines, manager training, and recruiting messaging.
- Success profile from your own data
- Custom questions + graded answer keys
- The full done-for-you engagement
Every level runs on the same method — the largest study ever conducted on why new hires fail
Where Hiring for Attitude came from — and why it works
Work with us directly · Levels 1 & 2
Have us build the system — or train your team to run it
Both are led personally by Mark Murphy, author of Hiring for Attitude, and built on the same four-part method. The difference is how much we do for you.
Level 1 · Most comprehensive
Hiring for Attitude Consulting
We build your complete system, end to end.
We construct the entire Hiring for Attitude process for your organization so your managers never have to make it up as they go. We discover the attitudes that define your culture, turn them into a structured interview system with a full answer key, train your managers, and rebuild your recruiting to attract them.
- A custom success profile built from your own performance data
- Interview questions plus pages of diagnosed good and bad answers
- Manager training and ongoing online certification
- Recruiting messaging aligned to your success profile
Best for organizations installing the full process across many hiring managers.
Level 2 · Focused engagement
Hiring for Attitude Custom Training
We train your managers to run the method.
A customized program — taught personally by Mark Murphy — that gives every person who hires a keen eye for talent. We tailor every aspect, from duration to content, to your team, with half-day, one-day, and two-day formats. Blended learning with real exercises, case studies, and practicums, plus eligibility for Hiring for Attitude certification.
- Fully customized agenda, tailored to your roles and culture
- Half-day, one-day, and two-day options
- Interactive exercises, case studies, and interview practicums
- Certification exam for attendees on completion
Best for teams that want expert-led training without a full build-out.
The method behind both — the four phases
Phase 1
Success Profile
Discover the "Brown Shorts" attitudes that separate your high performers from your mishires.
Phase 2
Questions & Answers
Turn those attitudes into a structured interview script with a diagnosed answer key.
Phase 3
Training & Certification
Train every hiring manager to run the process consistently and confidently.
Phase 4
Recruiting Messaging
Rebuild recruiting to attract the right attitudes and repel the wrong ones.
Not sure which level fits?
Tell us where you are and we'll help you figure it out — or reach Jill Sutherland directly at jill@leadershipiq.com.
Let's talk
Tell us about your hiring
Share a little about your organization and what you're trying to solve. We'll set up a time to talk through where you are and what would help most — whether that's a full build or training your team.
Prefer email? jill@leadershipiq.com
Buy online · Levels 3 & 4
Rather run it yourself? Two ways to start today
Both are available to purchase online. Here's the short version — follow through to the full details when you're ready.
Level 3 · Turnkey System
The complete system, ready to install this week
For the CEO, founder, or HR leader rolling this out across a company
The same system we've installed at some of the world's top companies — where it normally takes months of consulting to build — packaged, proven, and ready to put to work. Built on the largest study ever conducted on hiring for attitude, it hands you the interview questions that reveal true character, job ads that attract the right attitudes, and a proven structure for your entire hiring process. Lifetime access, one payment, start whenever you like.
- 5½-hour masterclass covering the full method end to end
- The complete Attitudes Library — 15 attitudes, 60 real-life answers
- Advanced & Recruiting-for-Attitude masterclasses, plus proven job ads
- A private one-on-one consultation as you roll it out
Level 4 · 4-Week Course
Earn your certificate in Hiring for Attitude
For an individual hiring manager or HR pro who wants the skill and the credential
A guided, cohort-based certificate program taught by Mark Murphy, author of Hiring for Attitude. Over four weeks — about two hours a week — you'll learn the attitudinal interview questions, answer guidelines, and real-time reading techniques that separate strong candidates from weak ones, then earn a certificate that looks great on LinkedIn. Structured, supported, and paced so it fits around a full-time job.
- Four weekly modules, self-paced within each week
- Dozens of attitudinal questions you can use immediately
- Answer guidelines and textual-analysis techniques
- Hiring for Attitude certificate on completion
Stop guessing at attitude in the interview room
Whichever level fits, it starts the same way — knowing exactly what good looks like before the next candidate walks in.
Choose your starting point
Questions? jill@leadershipiq.com
