Managing Employee Performance 4-Week Online Certificate Program [SEPTEMBER 22ND]

"Meeting expectations" isn't enough in 2025. Show your team how to exceed them.

The shocking truth? New research reveals that only 36% of employees exceed expectations—while two-thirds are merely "meeting expectations." But here's what most leaders don't realize: 71% of your employees don't truly know the difference between meeting and exceeding expectations.

What If Every Employee on Your Team Could Exceed Expectations?

This isn't wishful thinking. It's entirely possible—when you have the right framework.

In this intensive 4-week program, you'll master the exact conversations and techniques that transform average performers into exceptional ones. Based on the New York Times bestseller Hundred Percenters and featuring the revolutionary Word Pictures technique, you'll learn how to:

• Double the number of employees who exceed expectations using proven behavioral frameworks
• Conduct performance conversations without defensiveness or conflict (even with your most challenging employees)
• Transform struggling employees with specific coaching scripts that actually work
• Create crystal-clear performance standards that eliminate confusion and inspire excellence

Format: 100% Online, Self-Paced Within Each Week

Duration: 4 Weeks (September 22 - October 19, 2025)

Time Commitment: Approx. 1.5 hours per week

Certificate: Professional Certificate in Managing Employee Performance upon completion

Work at your own pace each week—no set login times required. All coursework must be completed by October 19, 2025.

WEEK 1: TEACHING EMPLOYEES THE DIFFERENCE BETWEEN MEETING EXPECTATIONS AND TRULY EXCEEDING EXPECTATIONS

Over two-thirds of employees do NOT know whether their performance is where it should be! They literally don't know the difference between meeting and exceeding expectations. In this module, you'll master the Word Pictures Tool and learn:

• Why employees are 107% more engaged when they understand the specific behaviors that distinguish meeting from exceeding expectations
• 11 specific behaviors that employees need to perform in order to exceed expectations
• Real-life Word Picture examples from healthcare, high-tech, finance, hospitality, and more
• How Caesar's Palace used Word Pictures to achieve their highest customer satisfaction scores ever
• The exact script that gets your employees to immediately support improving their performance
• Shocking data on why two-thirds of employees are not currently inspired to give 100% effort at work

WEEK 2: COACHING CONVERSATIONS THAT IMPROVE EMPLOYEES FROM MEETING EXPECTATIONS TO EXCEEDING EXPECTATIONS

Around 60% of your middle performers are capable of becoming high performers! Once you know the difference between meeting and exceeding expectations, you've got to teach that to everyone on your team. In this module you'll learn:

• The 3-Part Coaching Conversation that teaches every employee how to exceed expectations
• How to flip the 'Self-Awareness Switch' so every employee instantly knows whether their performance is meeting, exceeding or failing to meet expectations
• How your Word Pictures instantly eliminate disagreements with employees about their actual performance
• How a simple 10-minute monthly conversation inspires employees to exceed expectations
• 2 sentences that help every employee see their untapped potential (if you say them in the first few minutes of the coaching conversation)

WEEK 3: HOW TO COACH EMPLOYEES WHO ARE FAILING TO MEET EXPECTATIONS

Some employees fail to meet expectations. You'll learn how to get those employees back on the right track and achieve good or great performance. In this module you'll learn:

• How to tell the difference between an employee who's genuinely struggling and someone who simply doesn't want to improve
• The conversation script for employees that simply don't want to meet your expectations
• The 3-part script that shows struggling employees how achieving good performance is right within their grasp (using "Mastery Thinking")
• How to turn your employees that are exceeding expectations into exemplars that can transform struggling employees
• When to stop coaching struggling employees and turn to managing them (with specific scripts for each situation)

WEEK 4: TAKING THE PAIN OUT OF PERFORMANCE CONVERSATIONS

Most employees hate performance conversations. In fact, only 6% of CEOs think performance reviews are useful. But this session fixes the 5 biggest problems with performance conversations. You'll get the hyper-specific scripts and learn:

• 2 sentences that make every performance management conversation more comfortable (if you say them in the first few minutes)
• The correct order in which you should talk to high, middle and low performers
• How Transactional Analysis creates an Adult-Adult partnership instead of painful Parent-Child dynamics
• What 3 pieces of information need to be in EVERY performance management conversation
• How to use Word Pictures to clearly delineate performance expectations
• 4 questions that should appear in EVERY employee development plan

Taught by the Expert: Learn directly from Mark Murphy, New York Times bestselling author, Forbes Senior Contributor, and Top 30 Leadership Guru who has trained leaders at the UN, Harvard Business School, Microsoft, and MasterCard.

Research-Backed Methods: Our techniques are based on cutting-edge research featured in Fortune, Forbes, The Wall Street Journal, and more.

Proven Results: Join thousands of leaders who have transformed their teams using these exact methods.

Professional Certificate: Enhance your resume and LinkedIn profile with a certificate that proves your expertise in performance management.

Individual Registration: $99 (Save $300!)