
The high-impact masterclass and 1:1 coaching experience for senior leaders who need to influence people, power, and politics to make change happen.
Discover the influence strategies top executives use behind closed doors to win support, shift mindsets, and move big ideas forward.
You’ve got the vision. You know what needs to happen. But if you're watching change stall, ideas go nowhere, or peers dig in their heels, you're not alone. Senior leaders today are expected to lead complex transformations—AI rollouts, return-to-office battles, culture shifts, tech upgrades—all while navigating office politics, fatigue, and resistance.
You might be in a matrixed org where your team doesn’t report to you. OR trying to move a skeptical CFO to fund a major investment. OR trying to solve employee resistance to returning-to-the-office. OR leading a reorg where everyone is watching, waiting... and not moving.
Whatever the situation, the truth is clear: influence—not authority—is what separates leaders who get things done from those who get stuck.
This is a webinar PLUS a 1:1 coaching session
You’ll start with a 90-minute interactive masterclass session on Friday, April 25th from 1:00-2:30 PM
You’ll learn proven frameworks and tools for mapping power, managing resistance, and building real momentum. (If you can’t make the live session, you can watch the recording).
THEN, you’ll get a private one-hour 1:1 coaching session with Mark Murphy
Apply what you’ve learned directly to your toughest influence challenge—whether it’s winning over a skeptical peer, aligning stakeholders, or reigniting a stalled initiative. It’s practical, personal, and built for busy executives who need to make things happen.
NOTE: AFTER you attend the live masterclass (or watch the recording)
THEN you’ll schedule your 1:1 coaching session with Mark (coaching sessions are via Zoom). The tools you'll learn in the masterclass will be vital to maximizing the benefits of your coaching session.

Your instructor & executive coach: Mark Murphy
Mark Murphy is a New York Times bestselling author, Senior Contributor to Forbes, and Founder of Leadership IQ. His groundbreaking research & techniques have appeared in The Wall Street Journal, The New York Times, Fortune, Forbes, Bloomberg BusinessWeek, Harvard Business Review, among others. And he's trained the leaders at Harvard Business School, the United Nations, Microsoft, IBM, MasterCard, Merck, and thousands more.
This course is for you IF you’re a senior executive AND…
- You’ve got a clear vision, but no one’s moving on it—and you’re tired of seeing great ideas stall.
- You’re stuck in organizational politics, running into resistance, turf wars, or back-channel drama.
- You’re leading change efforts that are losing steam and facing passive resistance or quiet sabotage.
- Your credibility is on the line because your initiatives aren’t gaining traction like they should.
- You’re exhausted from having to sell the same idea over and over to different rooms and audiences.
- You’re struggling to get support from other senior leaders.
- You know the strategy, but you’re stuck on how to actually get people to move and follow.
You'll solve influence situations like...
- Rolling Out New Technology (including AI)
- Getting a Skeptical Executive Team to Fund Your Project
- Getting Employees to Embrace a Change They Didn’t Ask For
- Winning Support from Another Executive Who’s Quietly Resisting Your Initiative
- Leading Hybrid or Remote Work Policy Changes
- Driving Culture Change Initiatives
- Overcoming the “We’ve Tried That Before” Mindset
- Getting Peers to Align Around a Cross-Functional Project
- Addressing Change Fatigue or Burnout
Apply for this program
We're sorry, this event is now sold out
This is a 90-minute masterclass PLUS a 60-minute 1:1 personal coaching session with Mark Murphy.
Due to the personalized coaching component, this experience is limited to a small group of SENIOR EXECUTIVES ONLY.
A brief application helps us ensure the right fit and the best possible experience for everyone involved—and spots are filling quickly.
HERE'S HOW IT WORKS: Just complete a short application. We’ll review your submission within 24 hours, and if accepted, you’ll receive an email to confirm your spot.
If you have any questions or need help, please contact Jill Sutherland at jill@leadershipiq,com
The 90-minute masterclass session will cover...
THE EXECUTIVE INFLUENCE SHIFT: WHAT GOT YOU HERE WON’T MOVE THEM NOW
- Why authority, logic, and org charts fail to drive change in complex systems
- The anatomy of power: how organizational influence actually works
- How to persuade skeptics, visionaries, and analytical minds—without diluting your message
- A smarter approach to influence: stop explaining, start engineering alignment
PINPOINT YOUR QUIET BLOCKERS, INVISIBLE ALLIES, AND THE NEUTRALS WHO’LL TIP EITHER WAY
- Use the Influence Radar to decode formal and informal power—and spot who really controls outcomes
- Map the hidden personas slowing your momentum: the overloaded manager, the risk-averse financer, the silent resistor
- Navigate politics without becoming “political”—earn support without playing games
ENGAGE RESISTANCE WITHOUT OVERINVESTING IN THE WRONG PEOPLE
- Diagnose the real root of resistance: is it fear, loss, identity, or just exhaustion?
- Learn the four resistance profiles—and how to handle each with precision
- Engage skeptics strategically: when to listen, when to push, and when to walk away
- How to pitch change to a skeptical executive (without begging or bulldozing)
BUILD COALITIONS AND CRAFT MESSAGING THAT MOVES MINDS
- Turn scattered support into a structured coalition that actually drives momentum
- Frame a “better future” that makes people want to act now—even if it’s hard
- Use urgency, disruption, or even crisis to create buy-in (without manipulation)
- Apply the 3-Part Influence Message to any audience, any level, any resistance
APPLY IT TO YOUR REAL INFLUENCE CHALLENGE (PREP FOR YOUR 1:1 COACHING)
- Choose a real situation: leading change, persuading peers, restarting a stalled initiative
- Build a strategic game plan: map power, identify resistance, tailor your message
- Use your 1:1 session with Mark Murphy to refine and execute with confidence
SPECIAL ADDITION: USING AI TO TEST AND DEVELOP YOUR INFLUENCE STRATEGY
Accelerate your influence planning with smarter insights, better messaging, and faster stakeholder analysis—powered by AI.
- Pressure-Test Your Messaging Before You Go Live
Use AI to simulate how different personas—like a skeptical CFO, overloaded manager, or visionary CEO—might react to your influence pitch. Refine tone, language, and framing before stepping into the room. - Rapidly Generate Persona-Based Objections and Talking Points
Feed AI a description of your stakeholders, and let it surface the objections, motivations, and decision triggers you may not have anticipated—so you’re never caught off guard. - Map Stakeholder Influence Faster
Use AI to help identify influence patterns across the org by analyzing emails, feedback, meeting summaries, or project data (depending on access), highlighting who holds informal power and where resistance might emerge. - Craft Multiple Messaging Variations in Seconds
AI can generate tailored versions of your message—for analytical thinkers, relational leaders, visionaries, and skeptics—so you don’t have to start from scratch every time. - Run What-If Scenarios for Complex Influence Situations
Input your challenge and explore different influence strategies, sequences, or framing approaches with AI acting as a sounding board or simulation partner.
The 1:1 coaching session will cover...
Your private coaching session is where strategy becomes action. After the live masterclass, you’ll meet 1:1 with Mark Murphy to work through a real influence challenge you’re facing—whether it’s getting buy-in from a skeptical peer, navigating organizational politics, or reigniting momentum on a stalled initiative.
This is your session so we'll cover whatever issue you want to address, You’ll walk away with a tailored game plan, sharper messaging, and clear next steps designed specifically for your situation. This isn’t generic advice—it’s hands-on, executive-level support to help you apply what you’ve learned exactly where it counts.