Mark Murphy, author of best-seller, Hundred Percenters, has discovered there’s something fundamentally flawed about the way people set goals. Goals shouldn’t be SMART or realistic, Murphy says; they should be HARD.
Murphy figured out why people don’t hit their goals. Why 85% of New Year’s Resolutions are abandoned within three months. Why people don’t save enough, lose weight, or quit smoking. Why companies don’t hit their sales targets, gain market share, or invent better products”
The people and companies are fine, but the goal itself stinks. (Utterances like “I’m gonna lose 10 pounds” or “this company will hit 30% market share” are woefully incomplete goals). And here’s why:
Every goal has to pass 4 tests, and if doesn’t, it’s virtually guaranteed to fail. (There’s even a quiz in the book to test your goals). For your goal to succeed, it must to be:
- Heartfelt, you’ve got to have an emotional attachment to your goal, it has to scratch an existential itch.
- Animated, goals need to be motivated by a vision, picture or movie that plays over and over in your mind.
- Required, it needs to feel so urgently necessary that you have no other choice but to start acting on them right here, right now.
- Difficult, goals need to drag you out of your comfort zone, activating your senses and attention.
Achieve what you once thought was impossible by transforming the way you set goals. Every leader in every organization, in fact, anyone who wants to achieve something great should read this book, then share it with their friends and colleagues.
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