The complete toolkit
From the job ad
to the hiring decision.
Start with ready-made tools. Develop your interviewers. Then adapt the system as your organization grows.
0115 attitudes. A clear starting point.
Defined attitudes and a process for choosing the three or four that matter most for a role. Give your team a shared picture of what success looks like.
Includes accountability, grit, emotional intelligence, coachability, and more.
02Interview questions, already written.
One question for each attitude, with follow-up prompts to help interviewers move beyond generalities and understand what a candidate actually did.
Add the questions to the interviews you already run.
0360 real answers. Expert guidance.
Compare strong and weak candidate answers side by side, with explanations of what to listen for. Use a consistent standard to discuss and evaluate each interview.
See an example of the answer guidelines +

04Job ads that reflect your culture.
Use sample job ads and the Brown Shorts worksheet to describe the attitudes you want to attract. Connect your recruiting message to your interview process.
Includes sample ads, a candidate rating form, and a worksheet for your “Brown Shorts” characteristics.
05Training for every hiring manager.
Get 20 downloadable training videos: five core lessons covering the attitude revolution, interview tips, recruiting, and word pictures, plus focused guidance on each of the 15 attitudes.
Over five hours of training. Start with the introduction, then work through the topics your team needs most.
06Included with your purchase
A private hour with Mark Murphy.
Bring a role you’re hiring for, questions you want to refine, or a rollout you’re planning. Use your one-hour Zoom consultation to apply the system to your organization.
Contact Jill after purchase to arrange your session.
From purchase to practice
Make it part of
your next interview.
- Download your system
After purchase, open your private download page within 30 days. Save the PDFs and videos to your computer, company drive, or internal LMS for ongoing use.
- Choose a role. Set the standard.
Select the attitudes that matter for the position, then use the matching questions and answer guidelines.
- Build consistency across your team
Share the training with your hiring managers, practice evaluating answers, and use your private session with Mark to refine your approach.
One license for your whole organization.
Every hiring manager in your company can use the files. There’s no subscription, renewal, or per-seat fee. Materials are for internal company use and may not be resold or distributed outside your organization.

Learn from the author
The research.
The book. The tools.
Mark Murphy is the founder of Leadership IQ and the New York Times bestselling author of Hiring for Attitude. This system brings his hiring research into the questions your managers ask and the decisions they make.
Read the original hiring study ↗
Take a closer look
See the method in action.
Watch: how candidates’ answers can mislead interviewers +
Rate a real candidate answer with Mark, then explore what hiring managers can miss.
Watch: a tour of the Turnkey System +
A short introduction to the tools and training included.
Before you get started
A few useful answers.
How is the system delivered?+
You receive a private download page after payment, with an access link sent to your email. Download the videos and PDFs to keep and share within your organization. Your private access link is valid for 30 days. After it expires, contact jill@leadershipiq.com to request a new link. Your company’s license to use the saved materials continues.
Do we need to replace our existing hiring process?+
No. Start by adding the attitude questions and answer guidelines to the interviews you already run. You can put the tools to use right away and work through the training at your own pace.
Will this work for our industry?+
The system draws on research across industries, company sizes, and roles. Choose the attitudes relevant to your position. Use the training and Brown Shorts worksheet to define what those attitudes look like in your organization.
Is this the same as buying the book?+
The book explains the ideas. The Turnkey System includes the interview tools, 60 real candidate answers, recruiting resources, training videos, and a private one-hour consultation with Mark.
Can we use a purchase order or request an invoice?+
Yes. Email jill@leadershipiq.com for an invoice, W-9, purchase order, or help deciding whether the system is right for you.