What Great Managers Do Differently
Practical, science-backed techniques for setting expectations, giving feedback, and coaching performance.
6 modulesCertificate
Build stronger managers.
Prove they did the work.
An annual certificate academy for organizations that need every manager trained, tested, and documented — without building a custom LMS or paying for one-off workshops. Built on research from 500,000+ leaders. Managers don’t just watch. They apply it. And you get a clear view of who’s actually progressing.
The research behind it has appeared in The Wall Street Journal, Forbes, Fortune & The New York Times.
01 Seven programs, one academy
Leadership IQ’s management techniques and research have appeared in
What it is
An annual academy your whole management team works through.
Leadership IQ Certificate Academy is an annual subscription that gives your managers access to seven certificate programs — each with video lessons, quizzes, reflection assignments, certificates, and admin reporting. Subscribe once and your whole team gets all of it. To finish, a manager has to actually do the work, not just press play.
1
Watch
Short video lessons taught by Mark Murphy, built on Leadership IQ’s research.
2
Pass the quiz
A quick check that the core ideas landed before moving on.
3
Apply it
A written reflection connecting the lesson to the manager’s own team — with personalized feedback.
4
Earn the certificate
Finish every module in a program and the manager earns a certificate that proves it.
It’s a structured program for a team of managers — not a course library you hope people browse.
Inside the academy
A real platform — not a folder of videos
See exactly what managers work through, what they have to complete, and what your admins see on the other side. This is the machinery behind the certificate.
The library
Seven certificate programs, ready on day one
Every manager gets the full set — from What Great Managers Do Differently to The Leader as Coach. They see their progress, pick up where they left off, and earn a certificate for each program they finish.
1What managers see: all seven programs, their progress on each, and where to pick back up.
2What managers complete: watch the lesson, then pass the quiz to unlock the next module.
The work
They watch, then they have to prove it
Each module pairs a short video lesson from Mark Murphy with a quiz that has to be passed to move on. No skipping ahead, no “complete” button without the work behind it.
The difference
Real reflection, actually read
To finish a module, a manager writes about applying the lesson to their own team — and gets specific, personalized feedback on what they wrote. It’s the part every completion-only certificate skips.
3The work behind the certificate: a written reflection on their own team, with personalized feedback.
4What admins see: seats used, certificates earned, who hasn’t started, and every manager’s progress.
For admins
See your whole team at a glance
One admin login shows seats used, who’s earned a certificate, who hasn’t started, and every manager’s progress. The proof your investment is working — ready for the conversation with your CFO.
Why the Academy
Built for rigor the cheap libraries skip — at a price the premium programs can’t match
Most organizations are stuck between content libraries that prove people watched videos, and executive programs too expensive to scale. Leadership IQ’s Certificate Academy is the middle that doesn’t exist anywhere else.
| Leadership IQ’s Certificate Academy | Content librariesLinkedIn, Udemy | Premium / exec edHarvard, Cornell, CCL | |
|---|---|---|---|
| Built on original research from 500,000+ leaders | ✓ | × | ✓ |
| Applied reflection required to earn the certificate | ✓ | × | ✓ |
| Specific scripts for the hard conversations | ✓ | – | – |
| Focused on managers, not a general library | ✓ | × | – |
| Team progress reporting for admins | ✓ | ✓ | – |
| Priced to develop every manager | ✓ | ✓ | × |
| A recognized expert behind every program | ✓ | × | ✓ |
✓ Yes– Partial× No
The programs
Seven certificate programs, each its own credential
Every subscription includes all seven — each built with video modules, quizzes, reflection assignments, and completion tracking. Not a catalog to pick from. One academy, with this much depth behind it.
The Leader as Coach
Shift from being the person who solves every problem to the one who raises the performance of everyone around you.
6 modulesCertificate
Decoding the Generations
Reduce generational friction by understanding what really drives Boomers, Gen X, Millennials, and Gen Z.
4 modulesCertificate
High-Impact Communication
Speak with clarity, listen with empathy, and influence with confidence — even in the hard conversations.
4 modulesCertificate
The All-Weather Manager
Lead employees who are overwhelmed, depleted, cynical, or stuck — by diagnosing what's really going on.
4 modulesCertificate
Team Players Unlocked
Understand, balance, and activate the five roles found in every high-performing team.
4 modulesCertificate
Hiring for Attitude
Hire people who fit your culture and thrive — using the research behind what makes new hires succeed or fail.
4 modulesCertificate
Built by Mark Murphy
Not a content marketplace. A named authority.
Every program in the Academy is built and taught by Mark Murphy — New York Times bestselling author, Forbes Senior Contributor, and founder of Leadership IQ.
His research on more than 500,000 leaders is the foundation of the entire curriculum — and it’s the same work behind books like Hiring for Attitude, Team Players, and Hundred Percenters.
NYT Bestselling Author
Forbes Senior Contributor
Founder, Leadership IQ
500,000+ leaders studied
Pricing
One subscription. Your whole management team.
The Academy is built for teams — an annual subscription that develops every manager, with pricing that scales as you add seats.
Every subscription includes
The complete Academy
Everything your managers and your HR team need, in one place.
- ✓ All seven certificate programs — 32 modules
- ✓ A certificate for every program completed
- ✓ Required reflections with personalized feedback
- ✓ The HR dashboard to track your whole team
- ✓ We load your people — no setup work for you
Starts at $3,500/year
Annual team subscription
Includes:
- ✓ Up to 5 manager seats
- ✓ All seven certificate programs
- ✓ Quizzes, assignments, certificates, and completion tracking
- ✓ Admin reporting dashboard
- ✓ Volume discounts for larger teams
Per-seat pricing drops as your team grows. Tell us your headcount and we’ll put together a plan.
Book a demoSee the platform and get pricing for your team.
Questions
Frequently asked questions
Content libraries sell breadth — thousands of courses, and a certificate that just confirms someone watched the videos. The Academy is a focused, research-built program where managers have to pass a quiz and write a reflection applying each lesson to their own team. The certificate proves they engaged and applied the material, not just that they pressed play. It’s built specifically for developing managers, not a general catalog you hope people browse.
Yes. The Academy starts at five managers. It’s designed to develop a team together rather than as individual logins, and per-seat pricing drops as you add more people. Tell us your headcount and we’ll put together a plan.
Each program is a handful of short modules (most are four to six), and each module is a single focused video lesson plus a quick quiz and a short written reflection. Managers work at their own pace — there’s no fixed schedule or live sessions to attend, which is what makes it realistic for people who are already stretched.
For every module: watch the video, pass the quiz, and write a brief reflection connecting the lesson to their own work — which gets personalized feedback. Finish every module in a program and the certificate is earned. There’s no “complete” button without the work behind it.
Yes. Each group receives one admin login that shows manager seats, course progress, certificates earned, completed modules, and assignment activity. It’s the documentation you need to show your investment is working.
We load your people for you. You tell us who should have access and send us names and emails — there’s no admin setup, course-building, or technical work on your end. Managers just log in and start.
Each certificate represents completion of a full, research-based Leadership IQ program — including the applied reflection work. Programs also carry contact/course hours. Because earning it requires real engagement rather than passive viewing, it’s a credential that reflects capability, not just attendance.
Pricing is per seat and scales with your team size, starting at a five-manager minimum. The best way to get an exact number is to book a demo — you’ll see the platform and we’ll build a plan around your headcount.
Leadership IQ Certificate Academy
Develop every manager.
Prove they did the work.
See the platform, walk through the programs, and get a plan built around your team.
Book a demoStarts at five managers · volume pricing as your team grows
