Hiring for Attitude Turnkey System
Install an interview process that exposes bad attitudes before you hire them.
A complete, ready-to-run interview kit for your entire organization: the 15 attitudes, the questions that reveal them, the answer key your managers grade with, and the job ads that attract the right people in the first place. Nothing to write. It’s already written.
- ✓ Identify the exact attitudes that predict success in each role
- ✓ Ask the questions that make those attitudes impossible to fake
- ✓ Know a strong answer from a weak one, without relying on instinct
- ✓ Score every candidate against the same standard, across every interviewer
One-time purchase Licensed to your whole organization No annual subscription
By the author who wrote the book on it
Leadership IQ’s hiring research has appeared in
What hiring for attitude actually requires
To hire for attitude, you need four things.
Most companies have none of them. Building them from scratch takes a research team and a year. The Turnkey System gives you all four, already built.
The right attitudes
You have to know which attitudes actually predict success in the position, before you write a single question.
Questions that reveal them
Questions built so the attitude shows up in the answer, and so a rehearsed candidate can’t script their way past it.
An answer key
Because a question is worthless if your managers can’t tell a strong answer from one that only sounds strong.
Job ads that attract them
The best way to avoid a bad-attitude hire is to keep them from applying. That starts with how the ad is written.
Every piece below is one of these four, written, tested, and ready to hand to your hiring managers this week.
Who created this
Mark Murphy didn’t learn hiring for attitude. He invented it.
If you want to hire for attitude, there’s one person who ran the research, named the concept, and wrote the book the rest of the field cites. You’re buying it from him.
Hiring for Attitude isn’t a topic he teaches. It’s the book he wrote.
Mark ran the landmark study that established attitude, not skill, as the thing that actually decides whether a new hire works out. Then he wrote Hiring for Attitude, the book that defined the category and gave it its name. The research has been cited by The Wall Street Journal, Forbes, Fortune, and Harvard Business Review.
Everything in the Turnkey System came out of that work. The 15 attitudes, the questions, the answer guidelines, the job ads. Not a summary of someone else’s framework, and not a consultant’s interpretation of the book. The original, from the person who built it.
The study behind it
5,247 hiring managers. Every new hire rated at 6, 12, and 18 months.
46%
of new hires failed within 18 months: terminated, disciplined, pushed out, or rated “would not hire again.” Only 19% were unequivocal successes.
89%
of those failures traced to attitude, not skill: coachability, emotional intelligence, motivation, and temperament. Technical skill was just 11%.
82%
of managers, in hindsight, saw the warning signs in the interview and didn’t act. They were rushed, distracted, or unsure of their own read.
That last number is the whole problem. Your managers can usually sense the bad hire. What they don’t have is a process that turns that instinct into a decision they can defend. That’s exactly what the Turnkey System hands them.
What’s inside the system
Everything built, written, and ready to install.
Nothing to develop, nothing to validate, no pilot program. The attitudes are defined. The questions are written. The answer guidelines are written. The job ads are written. Here’s exactly what you get.
The 15 Attitudes That Predict Performance
The foundation of the whole system. Fifteen attitudes, each fully defined, drawn from the study of what separates the hires who succeed from the ones who get fired. Plus the process for choosing which ones matter for the role you’re filling right now.
- ✓ Grit, Accountable, Coachable, Emotional Intelligence and eleven more, each precisely defined.
- ✓ A selection process so you pick the three or four that actually matter for a given position.
- ✓ Built for any role, from frontline to executive, in any industry.
A Tested Interview Question for Every Attitude
One proven question per attitude, engineered so the answer reveals what the candidate is actually like. These aren’t questions a candidate can prepare for off a list of “common interview questions,” because the diagnostic isn’t the topic. It’s how they answer it.
- ✓ 15 questions, one per attitude, ready to drop into your existing interview.
- ✓ Impossible to script, because a rehearsed answer gives itself away in the structure.
- ✓ Follow-up prompts that separate a real story from a polished generality.
The Answer Guidelines: 60 Real Candidate Answers
The part almost nobody else has, and the reason this works. Sixty real answers from actual candidates, good and bad, side by side, each one broken down so your managers know exactly what to listen for. This is what turns a question into a decision.
- ✓ 60 real-life answers, strong and weak, from real interviews.
- ✓ Why it’s good, why it’s bad, explained line by line, not left to interpretation.
- ✓ The same standard for every interviewer, so your debrief is about evidence instead of “I just liked her.”
High-Performing Attitudinal Job Ads
The right attitudes have to be in your applicant pool before anyone sits down for an interview. You get our best-performing client job ads, plus fill-in-the-blanks templates that turn any attitude you’ve chosen into ad language that pulls those people in and quietly pushes the rest away.
- ✓ Real client ads that produced the strongest applicant pools we’ve seen.
- ✓ Fill-in-the-blanks templates so you can write your own in an afternoon.
- ✓ Ads that self-select, so the wrong candidates read them and decide not to apply.
The Complete Masterclass Training
You don’t have to watch any of this before you start hiring with the system. But when you want your team to master it rather than just run it, all three masterclasses are here, and every hiring manager in your organization can watch them.
- ✓ The 5½-Hour Masterclass: the complete system, start to finish, including reading answers in real time.
- ✓ The Advanced Masterclass: build your own questions, guidelines, and attitudes as your company changes.
- ✓ The Recruiting for Attitude Masterclass: the Attitude Recruiting Formula behind the job ads.
A Private Session With Mark
Your purchase includes a private hour with Mark, on Zoom, to use however you want. Most people bring a real position they’re hiring for right now and walk out with the interview process for it already built.
- ✓ Pick the attitudes for a role or team that doesn’t fit the standard mold.
- ✓ Pressure-test your questions and the answer guidelines behind them.
- ✓ Work through a hire you’re stuck on right now.
- ✓ Plan the rollout across your hiring managers so it actually sticks.
Buy it once. Use it for every hire your company makes from here on. No per-seat fees, no renewals, no expiration.
Get the System for $3,295 ↓Limited-time offer · Save $1,000
One payment. Every hiring manager. Every hire from here on.
This isn’t a per-seat subscription or a license you renew. Buy it once, and it belongs to your whole organization: every manager who hires for you, working from the same questions and the same standard.
The cost of one bad hire
Multiples of salary
The pay, the months of management time, the damage to the team that worked around them, the customers they touched, and the cost of running the whole search again.
Limited-time price
$3,295, once
Regularly $4,295. One payment gives your entire organization lifetime access, with no per-seat fees or renewals.
Everything included — limited-time $1,000 savings
Limited-time offer · Save $1,000
Regularly $4,295
$3,295
Your organization saves $1,000.
Lifetime access. One payment. Licensed to your whole organization.
Download the complete package, PDFs and videos you keep, or stream it anytime with your login. Share both freely with every hiring manager inside your company. One purchase, no per-seat fees, no renewals.
Lifetime access
Come back whenever you’re hiring
One payment
No subscription, no renewal
Yours to keep
Download it once, share it org-wide
Ready this week
Use it in your next interview
Get the complete system for the limited-time price of $3,295 below.
↓Most companies should buy the system above. It’s built on the 15 attitudes that predict success in nearly every organization, and you’ll be interviewing with it this week. But if you’d rather we survey your own culture and build the attitudes, questions, and answer keys from the ground up, we do that too. It takes longer and costs more.
or email jill@leadershipiq.com to schedule a call
Questions people ask before they buy
Frequently asked questions
You get the complete package to keep — download the PDFs and video files, and you also get a login to stream everything anytime. Either way, it’s yours. The license covers your entire organization, so you’re free to share the downloads and the login with every hiring manager who works for you — put them on a shared drive or your internal LMS, whatever’s easiest. There’s no per-seat fee, no cap on how many managers use it, and no separate logins to provision. The only limit is the obvious one: it’s licensed for use inside your company and isn’t to be resold or redistributed outside your organization.
You can use the interview questions and answer guidelines in your very next interview — that part is turnkey by design. Watching the full masterclass and rolling the system out across your hiring managers typically takes a few weeks, and you set the pace. Nothing needs to be built first.
No. Most companies start by dropping the attitude questions and answer guidelines into the interviews they already run, then tighten the rest of the process over time. The system is designed to install into what you already have — not to replace it.
Yes. The 15 attitudes were drawn from research across a huge range of industries, company sizes, and roles, because attitude failures look remarkably similar everywhere. And if your organization needs something more specific, the Advanced Masterclass teaches you to build your own attitudes, questions, and answer guidelines from scratch.
You get immediate access after purchase, and it’s yours for life on a single payment — no subscription, no renewal. Everything is downloadable — the masterclass videos, the attitude library, and the job ads — so you can keep the files and host them wherever your team works. You also get a login to stream the masterclasses anytime, so you can come back whenever you’re hiring, whenever a new manager joins, or whenever you want to revisit a module.
Yes. If your organization needs an invoice, a W-9, or wants to pay by purchase order rather than card, email jill@leadershipiq.com and we’ll set it up for you.
No. The book explains the ideas. This is the system — the full masterclass, the complete library of attitudes with questions and 60 real-life answers, the recruiting masterclass with our best-performing job ads, and a private one-hour consultation with Mark Murphy. It’s what our clients pay us to install for them.
Email jill@leadershipiq.com. We’d rather tell you this isn’t right for you than have you buy something you won’t use.
Hiring for Attitude Turnkey System
Skills get people hired.
Attitude gets them fired.
If you’ve ever fired someone you’d have hired again on paper, you’ve already paid for this system once. This is how you stop paying for it.
Get the Turnkey SystemLifetime access · one payment · licensed to your whole organization • Questions? jill@leadershipiq.com
