Never Ask Employees If They're 'Satisfied' On Employee Engagement Surveys

An employee is truly “engaged” when they are FIRST, giving 100% effort, SECOND, utilizing their full talent potential, and THIRD, working to develop their talent set even further. When employees are meeting all three criteria, their emotional states will also be characterized by a deep sense of fulfillment, pride and even excitement.

By contrast, satisfaction, a concept often measured by questions like “Overall, I am satisfied with company ABC” or “I am satisfied with my job” is a significantly weaker concept. In fact, satisfaction is too weak to help you improve employee engagement.

Let’s imagine you score a perfect 7 out of 7 on this “satisfied” question. What does that really tell you? It says, “Absolutely, I am satisfied.” It does not say “I give 100% effort to this organization in order to deliver exceptional service to our customers.” 

The real question is whether you want a workplace where satisfied people are passively content OR one where high-achievers give 100% effort to achieve extraordinary goals.

Practically every CEO I’ve ever talked to wants employees giving 100% effort. 

Check out this video where I take a deeper dive into which questions your survey should use as 'dependent variables' and how satisfaction fits into these concepts.



Of course, we help lots of companies with their employee engagement surveys. And if you'd like to learn how we could help YOUR company, reach out to us!

Schedule a short call to talk to us about employee engagement surveys!   
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Posted by Mark Murphy on 23 June, 2019 about, no_cat, no_recent, sb_ad_21, sb_ad_22, sb_ad_30, sb_ad_5 | 0 comments
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