Pedrovazpaulo Executive Coaching: Market Realities, Research, and How Serious Organizations Evaluate Coaching
Executive coaching has moved from a discretionary perk for a small number of senior leaders to a materially sized professional services category with measurable budget impact, vendor risk, and governance implications. The global coaching profession’s own industry census work, published by the International Coaching Federation[1] and conducted with PricewaterhouseCoopers[2], estimates total annual revenue from coaching at $5.34B and a global population of 122,974 coach practitioners, with an associated average $234 fee per one-hour coaching session and a “participation level” of 90% reporting active clients. [3] These figures are imperfect proxies for the enterprise segment specifically, but they are strong signals that coaching demand has broadened beyond a niche practice. [4]
t's a commonly-held belief that the CEO gets fired (or forced to resign or retire under pressure) because of "current financial performance." But that's wrong, according to a study by LeadershipIQ.com. It found that 31% of get fired for poor change management, 28% for ignoring customers, 27% for tolerating low performers, 23% for denying reality and 22% for too much talk and not enough action.



